Braveheart Coaching & Cal Tri Events Launch Hybrid Coaching Program for Athletes

Dec 31, 2020 | 0 Comments

Athletes at select 2021 Cal Tri Events races can get race ready with coaching support from 5x World Champion triathlete Lesley Paterson and her husband, Dr. Simon Marshall, an expert in sports psychology who has worked with the top bike teams at the Tour De France.  “We are so excited to partner with Cal Tri so that we can offer our unique blend of mental and physical training in order to maximize the potential of every athlete no matter their ability or goals. Triathlon has the potential to change your life in ways you can’t imagine and we want to use our 30 years of experience to help you achieve that!”

 

At Braveheart Coaching, we understand the importance of coaching the whole person. Sure, there’s a whole bunch of science-based training techniques, drills, splits and progress assessments, but at its core, it’s about building a trusted relationship to help your mind and body reach its potential. And, this takes a team.

 

Now’s the chance to learn first-hand, the physical and mental techniques that helped make Lesley a five-time triathlon world champion. The unique and proven physical training methods of a top professional triathlete combined with a bento box full of ass-kicking psychological weapons. This is the next generation of endurance coaching: toughening up your body and then training your mind to get out of its way.  Sort of like putting the heart and mind into brave.

 

2021 Cal Tri Races (currently)

Braveheart Hybrid Coaching Program Features

  • Detailed 12 Week Training Plan From Lesley & Simon including 2 amendments per athlete throughout the program
  • Group Kickoff Meeting With Lesley & Simon to walk you through the program
  • Monthly Group Zoom Meeting With Lesley & Simon to answer questions and deliver brain training tips and tricks
  • A Moderated GroupMe With Other Athletes Doing Your Event where you will have access to Lesley and Simon plus experienced ambassadors to answer your questions

 

Lesley Paterson & Dr. Simon Marshall

 Registration:  $100 is the special introductory price.  Registration opens January 3 and closes January 31.  New race registrants can add the Braveheart Coaching Option during race registration.  Existing race registrants must return to their race registration confirmation email.  Click on the “Manage Your Registration” link.  Then click “Manage Registration”.  Click “Add-Ons” on the menu.  Finally, confirm payment.  Space is limited.  Register Today!

About Cal Tri.  The largest nationwide short course triathlon series.  Safe, affordable & accessible since 2010.

 

Also Check Out:

Brave Athlete 

The Brave Athlete from Dr. Simon Marshall and Lesley Paterson will help you take control of your brain so you can train harder, race faster, and better enjoy your sport. 

California Triathlon 10-Year Anniversary Kit By Wattie Ink

Nov 12, 2020 | 0 Comments

The California Triathlon 10-Year Anniversary Kit by Wattie Ink is now available for ordering with orders arriving March 1, 2021.  Athletes can use the convenient Wattie Ink Sizing Chart.  And don’t worry, if you don’t get the sizes exactly right, Wattie Ink offers free returns on California Triathlon gear. So stay tuned!

California Triathlon is required attire to participate in Epic Rides and the 90 Day Sprint Program.  By wearing a Cal Tri kit athletes enjoy all the benefits and support associated with representing California Triathlon on race day.

Want to try before you buy?  Visit Wattie Ink at select Cal Tri Events races Spring 2021

Item Price
Contender Sleeveless Tri Top $80
Contender Aero Sleeved Tri Top $100
Contender Tri Short $80
Challenger Tri Top $70
Challenger SS Tri Top $85
Challenger Tri Short $70
Contender Cycling Jersey $90
Contender Cycling Bib Shorts $105
Contender 2.0 Aero Speedsuit $145
Contender 2.0 Sleeveless Aero Speedsuit $135

Contender Lightweight Vest

 $90
Arm Warmers $30

 

Cal Tri Events 2020 Report & 2021 Outlook

Nov 11, 2020 | 0 Comments

 THE CAL TRI RECIPE.  The 2019 race season wrapped up at a sold-out 2019 Cal Tri Newport Dunes - 11.2.19 and athletes raised over $250,000 for Special Olympics and Crohn’s & Colitis.  The Newport Beach Special Events Office shared that the race was one of the best produced events in recent memory.  The safe, affordable and accessible “Cal Tri Recipe” was possible even in a city with a $1.8 million owner-occupied housing median value and median household income of $128,294.

EXPANSION PLANS.  In early 2020, Cal Tri Events committed to expand nationally by bringing the “Cal Tri Recipe” to the Top 20 U.S. markets by 2022.  Our definition of the perfect race venue is one that is within an hour of a major population center but not so close as to incur high emergency services fees that would overburden our safe, affordable and accessible model.  It is helpful when a city views participation sports as a community health benefit as well as a tourism driver versus an opportunity to balance the city budget.  We initiated discussions with the powers to be from coast to coast and followed up with site visits where the opportunities arose.  The 2021 Cal Tri Events Calendar is a reflection of those efforts.

COVID-19 FALLOUT.  Everyone’s 2020 plans took a major hit due to the Covid-19 pandemic.  That includes athletes, coaches, triathlon clubs, charities, races, race registration companies and all the various organizations that support those ecosystems.  Consolidation is the trend with a healthy number of race producers looking to sell their races in an uncertain market or shuttering operations until things get back to some version of normal.  On a positive note, bike shops, which had been in decline for years, marked a significant uptick with more people looking for healthy outdoor options.  Getting a new bicycle is no easy task for the first time in years.

2021 OUTLOOK.  The 2021 race season might be different depending on which region of the country you reside.  Grassroots races with smaller numbers where an overwhelming majority of the participants will sleep in their own bed probably have a leg up on larger races that rely on the “heads in beds” sports tourism business.  Ironman 70.3 Arizona took place last Sunday and the limited finisher data suggests athletes, especially women, are cautious relative to a return to racing at this time.  

Even races with a 40 year history can’t get confirmation of new race dates until January 2021 at the earliest.  Many races that have arranged race dates have not opened registration due to an agreement with the venue or their own uncertainty relative to the financial viability of a reduced attendance event.  Combine hesitancy on behalf of the athlete with uncertainty on behalf of the race and venue and it adds up to a very soft first half of 2021.

2021 ADVICE.  Be optimistic, informed and ready to adapt.  

  • Just like in any other year, plan out your 2021 calendar and the associated training that comes with it.  Identify your target races and then commit to the training.  
  • Remember that many 2021 races are already approaching capacity because of 2020 rollover athletes.  2021 Cal Tri Lake Monticello - 5.2.21 is approaching 500 athletes and will likely sell out.
  • Pick races that have the best chance of happening.  Many large marathons have already moved their events out of the first half of 2021 so registering for an early season marathon might not be your best bet. 
  • Understand the race refund, transfer and deferral policies.  Athletes who registered for a 2020 Cal Tri race that was cancelled due to Covid-19 are allowed to transfer to any 2021 Cal Tri race and upgrade to any event as long as they do that by December 31, 2021.  This wasn’t part of the original “no refund, transfer or deferral” policy.
  • Typically any insurance you buy doesn’t include pandemic or epidemic.  It has a very specific set of terms and conditions.

2021 Cal Tri Ambassador Application

Nov 2, 2020 | 0 Comments

The 2021 Cal Tri Ambassador Application is now open and will close on Sunday, November 15. The 2021 Cal Tri Ambassadors will be announced on December 7, 2020 (Website, Instagram, Facebook, Twitter & Strava). The benefits of being a Cal Tri Ambassador are unmatched, but the requirements are no joke either. We are looking for athletes who are fired up about sharing their love of the sport and our safe, affordable, and accessible mission with a whole new generation of athletes.

2020 Ironman 70.3 Arizona Finisher Data – First U.S. Ironman Race Since Covid-19

Oct 20, 2020 | 0 Comments

2020 Ironman Arizona 70.3 was held Sunday, October 18, 2020.  It was the first U.S. Ironman since the outbreak of the Covid-19 pandemic.  The limited finisher data suggests athletes, especially women, are cautious relative to a return to racing at this time.

  • -53% decrease in finishers YoY (609 in ‘20 versus 1,286 in ‘19).  This includes -47% male & -64% female
  • 27% female participation rate in 2020 compared to 35% in 2019.  There were only 10 finishers for all women ages 60 and above
  • It was a good opportunity for Ironman to operationalize their Covid-19 policies.  

Ironman 70.3 Arizona - 2020 vs 2019 Finisher Data

Categories201920202020 vs 2019
Finishers1286609-53%
Male833444-47%
Female453165-64%
% Female35%27%
18-243822-42%
25-2910781-24%
30-3415881-49%
35-3919284-56%
40-4422393-58%
45-4922386-61%
50-5415371-54%
55-5911845-62%
60-645432-41%
65-69159-40%
70-74440%
75-7910-100%
80-8401NA
85+00NA

Wattie Ink. Joins California Triathlon as Official Apparel Partner

Sep 15, 2020 | 0 Comments

California Triathlon has partnered with Wattie Ink., a global leader in high-performance endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series.  Cal Tri Events recently expanded to become the U.S.’s largest national short-course triathlon series covering the Top 20 U.S. markets.

Wattie Ink. will supply the official California Triathlon race suits and custom branded triathlon apparel through the end of 2022. The deal also includes consumer merchandise offerings available to buy at each California Triathlon event in the series.

The partnership was created in service of California Triathlon’s mission to make triathlon safe, affordable and accessible. And it will be a significant platform for Wattie Ink. to extend its MAKE YOUR STATEMENT ethos to new and aspiring triathletes alike. Designed and created in consultation with world class triathletes, endurance athletes and industry experts, Wattie Ink. is a natural fit for California Triathlon.  The endurance gear company is a leader in triathlon apparel and one of the most exciting performance brands on the planet, producing its innovations in California. Having California Triathlon athletes in the best gear on the planet will add an exciting dynamic to the sport in the years to come.

“It’s very exciting to have Wattie Ink. partnering with us as our Official Apparel Partner; this brand’s DNA is in triathlon and its ethos is so perfectly in tune with our values and desire to excite and inspire triathletes and soon-to-be triathletes to reach, grow and achieve. Triathlon is truly addicting and enriching for athlete.  We see this at our events throughout the season and we think Wattie Ink.’s presence only bolsters this sensation,” said Thom Richmond, California Triathlon’s Founder.

Founded 10 years ago by world class triathlete and cyclist, Heather Jackson, and Sean Watkins, Wattie Ink. was created by athletes for athletes with the mission to inspire and amplify personal expression as athletes make their statements in the world through racing. As a result, Wattie Ink. has a loud presence in the sport. World Class athletes like Rachel McBride, Joe Gambles, Sarah Piampiano, Andy Potts, Jen Annett, Amy VanTassel, Chris Bagg, Josh Amberger, Cody Beals, and Sam Appleton have all chosen to train and make their statements in Wattie Ink.’s gear, which features the most innovative fabric and technology to enhance the performance of both professional and amateur athletes alike.

“We’re stoked to be the Official Apparel Partner of California Triathlon. Their organization inspires a legion of global athletes and offers them incredible venues to make their statements, so it’s fitting that Wattie Ink. — a leading triathlon brand with a global reputation for creating excitement in the sport — will be engaged to outfit and inspire these athletes. We have a powerful presence in triathlon and we’re looking forward to sharing our leading innovative endurance and apparel gear with California Triathlon athletes,” said Sean Watkins, Wattie Ink. Founder.

About California Triathlon:

California Triathlon is a 501(c)(3) charity that provides a premium no-fee membership to over 5,000 athletes worldwide.  Our mission is to make the sport of triathlon affordable, accessible and sustainable by providing the resources, coaching and support needed for athletes to accomplish their goals. You can learn more at https://www.californiatriathlon.org.

About Wattie Ink.:

At Wattie Ink. we believe in your personal(ity) freedom, the liberty to Make Your Statement. We exist to amplify and celebrate the expression of your personality in and out of our gear. We believe in huge goals and life-changing ambitions and having the guts to pursue them freely, as endurance athletes and human beings. To learn more about us, please visit us at https://www.wattieink.com.

Cal Tri Events Expands National Race Series

Jul 13, 2020 | 0 Comments

Cal Tri Events is proud to announce our two year national expansion efforts through 2022. Very soon a majority of the country will benefit from safe, affordable and accessible race options within driving distance of their homes.   

These competition locations were selected to support the growing and unmet demand for safe, affordable and accessible options and will include 20 top US markets: Atlanta, Austin, Boston, Charlotte, Charlottesville, Chicago, Columbus, Dallas, Denver, Florida, Fort Worth, Houston, Indianapolis, Los Angeles, New York, Newport Dunes, Pennsylvania, Phoenix, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Washington, DC.  

  • SAFE. Because Cal Tri Events is a non-profit, athlete-led organization where the safety and well-being of our athletes is prioritized over the bottom line. At Cal Tri Events we put a premium on safety. Races feature a safe and humane rolling swim start and a 25:1 athlete to lifeguard ratio.  Additionally, our athletes appreciate the pre-race clinics that get them race-ready.
  • AFFORDABLE. We make events less expensive, from prices starting at $180 for a family of four, 50% off youth pricing, eliminating unfriendly insurance add-ons, and adding event options without a bike. “The combination of safe, affordable and accessible race pricing greatly increases participation,” argues Thom Richmond, Founder of California Triathlon & Cal Tri Events.
  • ACCESSIBLE.  Cal Tri Events believes that a level playing field is one where athletes compete based on the size of their heart and not on the size of their wallet. The average Cal Tri Events athlete is younger (32 years old) and significantly more ethnically diverse than the industry standard.

About Cal Tri Events. Cal Tri Events, a 501c3 non-profit, is an event production company whose mission is making endurance events safe, affordable and accessible. Our races primarily feature short course triathlon and running events that appeal to a range of athletes. As featured in Triathlete magazine and the New York Times.